Table Of Content
This description is a summary of what you’ll be working on, why this work benefits the client, and everyone’s roles and responsibilities. The project or brand overview typically includes details such as the size of their company, contact information, past projects, or their current design needs. This can be especially helpful when multiple people are working on the same project. Once the overview is finalized, everyone will have a quick summary on hand that they can refer back to as needed. Start your design brief with context about why you’re making your creative choices based.
The Ultimate Design Brief Template
Powerful design tools will alleviate some of the stress and streamline daily processes involved in your design workflow with the ability to organize, edit, share, and manage projects of any size. Your team will find the type of brief that serves your design project management style best in terms of length, detail, and work style. Small requests or smaller-scale projects may not require as hefty of a brief, but there are still key elements that all briefs share. A well written design brief typically passes through many hands before it lands on the designer’s to-do list.
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Overview
A good design brief will help you and your team understand the target audience for your product. There are customer insight tools, which helps you to understand your audience and provide data-driven results. The target audience is vital because it can inform how you create a user experience and what elements of that experience should be prioritized. A design brief is a document that outlines everything from project objectives and milestones to the intended audience.
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We are open to innovative ideas but must ensure the app remains intuitive for new users. Our target users are professionals aged who juggle multiple tasks and projects. They are looking for a comprehensive but straightforward solution to improve their daily productivity and work collaboration.
The app aims to help professionals manage their tasks and projects efficiently, with unique features enabling collaboration and prioritization. Our social media marketing agency is redesigning our website to feature a new home page, blog section, and portfolio. We are a small team of eight members who work with 50 businesses in our area, and all of our work is currently clustered together on our outdated webpage. We have matured as a brand since we created our initial website and grown as a company, and we want our new website to reflect that. Design projects are collaborative by nature and your ideal design project management software will have the features to support that!
The next design brief from Quaker Oats has a different layout, but when you look closely, you’ll see it has all the essential ingredients. The background facts also provide handy information on the problem and what Quaker Oats want to achieve with their campaign. Here are three different styles of design briefs to give you an idea of what’s possible. Both the client and the designer need to be aware of the budget and constraints before the work commences.
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The balance lies in creating a document that includes everything you need for a project in a manner and format that clients (and other team members) can scan quickly for information. A design brief can be a powerful project management tool that keeps you and clients on target with everything from deadlines to project milestones to deliverables. Make sure all the details are listed, including their name, email address, and phone number. Remember to include any third-parties involved in the project, such as copywriters or web developers. It’s essential to understand the target audience and market for the design. One of the most important steps in planning a design project and writing your design brief is aligning on what you (or your client) want to achieve with the new design.
Learn more about using Ziflow's creative collaboration platform to review and approve your design projects from brief to final version. A design brief is a document that outlines the core details and expectations of a design project for a brand. A good design brief sets the tone for a successful design project by outlining the goals, quality, and deliverables. In this article, you’ll learn what a design brief is, how to create a successful one, and what you should include in your next design brief. This document should be an easy-to-understand plan of how the project will be executed.
At the very least, they will probably have a typeface, brand colors, and general brand guidelines. They may also have a design system in place designers can use to inform their work. In almost every scenario of building products, you will be competing against another company. So it's good to have a basic understanding of the competitive landscape.
Running a project without it usually means relying on phone calls, long email threads, notes, and messages, which inevitably results in chaos. Whether you are a design agency or a company commissioning the design, with a brief, you have a single guiding document for your entire design process. A well-defined schedule helps designers focus their efforts efficiently while also allowing clients to align expectations regarding delivery dates. Plus, it ensures everyone involved can effectively manage their resources throughout each phase. A comprehensive design brief serves as the roadmap for your entire project – from defining objectives and target audience all the way through delivery.
Still, the quality of the design depends on the knowledge of all these details. Even if it seems clear, it's best not to assume that the designer knows everything about your company. The deeper the designer understands your business, the more opportunities for creativity they have.
The main difference between a design brief and a creative brief is the target audience. A design brief is directed towards designers, while a creative brief focuses on marketing teams or other individuals involved in the creative process. Another common case is that discussion with the design team often inspires the product owner and changes perspective regarding the initial design requirements. Then, clients' ideas about the desired format and concept of the product may change in the process, too. In that case, there's a need to update a brief, and you may feel your time was wasted on writing the brief. Remember this—creative briefs aren’t meant to be written and then left stagnant.
Many design briefs include design specs to provide context and guidance for design teams. A design brief, while highly beneficial in framing a project's scope, objectives, and expectations, is not an absolute necessity to start working with a designer. This is particularly true when you're working with experienced designers or agencies who are adept at extracting essential project details through initial consultations and discussions. They can guide you through the process, helping to define goals, understand your audience, and pinpoint design requirements.
If you don’t have established brand guidelines, work with the right team members to put together some information about the tone and voice that this particular creative work should follow. It should have a voice (a personality) and a tone (a mood or attitude). The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Maze collects qualitative and quantitative user feedback to inform design decisions and create better user experiences. These items have a direct impact on the design project, so make sure you take inventory of all relevant information and include it in the creative brief.
Competitor analysis helps in understanding the conventions followed by other players in your industry, their design direction and decisions. This research forms a crucial part of crafting an effective design brief as it provides valuable reference points for what works and what doesn’t within your specific market. You gather data from various sources – interviews with users (akin to interrogations), surveys (like hidden clues), or usability testing (much like crime scene investigations). This treasure trove of information helps you get under the skin of your target audience and aligns everyone involved on who they’re designing for.
Explore even more templates, widgets, and plugins—all built by the Figma community. With no compass (the design brief), your excitement quickly morphs into anxiety as confusion sets in. Sandbox Software is a small company that develops high-quality CAD software for professionals. In business for over 2 decades, the company has a dedicated and loyal following in the professional sector.
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